[Versione italiana, Eau Sauvage, un classico senza tempo]

When I think of Alain Delon, the first image that comes to my mind is of those chosen for the advertising campaign for Dior’s Eau Sauvage. A perfume that has become as iconic as the actor chosen to represent it. Perhaps not everyone knows that the nose that composed this fragrance was equally unforgettable, Edmund Roudnitska, composer also of Diorissimo and other timeless fragrances.

Eau Sauvage was produced in 1966. and is still on the market, in various formats. Striking is the note of bergamot, the seductive balance between the parts, a calm yet vibrant tone.

Eau Sauvage is not just a fragrance, but an olfactory tale that evokes an era and a lifestyle. Its fresh, citrus and floral notes, combined with woody and spicy touches, create a perfect harmony between energy and sensuality.

The choice of Alain Delon as the face of Eau Sauvage was no accident. The French actor, with his looks and sensuality, perfectly represented the ideal of the man the fragrance was aimed at, charismatic and sophisticated, but without frills. Today, years later, the image of Alain Delon continues to be associated with Eau Sauvage, testifying to the importance of an icon in defining a product’s identity. Delon represented the Eau Sauvage man: a man who does not follow fashions, but creates his own style, a man who knows how to be strong and sensitive at the same time.

If we extend this reflection not only to men, but also to women, the Eau Sauvage invitation is to have one’s own style, which is true because it is authentic, which can fascinate because it is unique and personal.